North America stationary Cycle Market to Grow at a
CAGR of 4.6% From 2014 to 2019
The North
America stationary cycle market is estimated to grow at a CAGR of 4.6% from
2014 to 2019. The market holds a high potential for growth in future due to a number
of forces favoring this market. These include exponentially increasing
disposable incomes of consumers. Government initiatives by raising funds,
conducting conferences, as well as, arranging of community-based physical
activity and healthy eating programs have been fuelling the market. However,
the paucity of research & development (R&D) facilities, and deceptive
marketing strategies and practices adopted by the players in the fitness
equipment market to attract customers are obstructing the growth of this
market. The shift of major health club chains towards the equipment retailing
and the emergence of new distribution channels in the fitness industry provide
numerous growth opportunities for the market players.
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In this report,
the North America stationary cycle market is broadly classified on the basis of
product types, pricing of the equipment, and end-users. The products segment is
classified into recumbent stationary cycle, and upright stationary cycle, among
others. Based on the pricing of equipment, the North America stationary cycle
market has been categorized into premium equipment and budget equipment. Based
on end-users, the stationary cycle market is analyzed on vertical markets, health
clubs, and the home fitness segment. For the geographical analysis, the market
has been segmented into the U.S. and Canada.
The U.S. market
commanded the larger share of 87.7% of the North America stationary cycle
market in 2013, followed by Canada. As per the American Society for Aesthetic
Plastic Surgery (ASAPS), about 313,011 liposuction procedures were performed in
the United States in 2012. Nearly 37.5% adults in the U.S. are obese; this is
expected to increase to 42% by 2030 (Centre for Disease Control and
Prevention). Hence, with the increasing rate of obesity in the U.S., the market
is projected to grow further.
The report has
profiled the leading players of this market, along with the developments (New
product launches, partnerships, agreements, collaborations, and joint ventures)
done by the companies over the past few years and strategies adopted by them to
sustain and strengthen their positions in the North America stationary cycle
market. Advanced Group Fitness (U.S.), Bladez Fitness (U.S.), Cybex
International, Inc. (U.S.), Nautilus, Inc. (U.S.), Life Fitness (U.S.), and
Horizon Fitness (U.S.), are among the key players engaged in this market.
Reasons to Buy the Report:
From an insight
perspective, this research report has focused on various levels of
analysis—industry analysis (industry trends and PEST analysis), market share
analysis of top players, supply chain analysis, and company profiles, which
together provide the basic views on the competitive landscape; usage patterns;
emerging and high-growth segments of the stationary cycle market; the countries
and their respective regulatory policies; government initiatives; and market
drivers, restraints, and opportunities.
The report will
enrich both established firms as well as new entrants/smaller firms to gauge
the pulse of the market, which in turn will help the firms in garnering a
greater share in the North American market. Firms purchasing the report could
use any one or combination of the below mentioned five strategies (market penetration,
product development/innovation, market development, market diversification, and
competitive assessment) for strengthening their market share.
The report
provides insights on the following pointers:
• Product
Analysis and development: Detailed insights on upcoming technologies, research
& development activities, and new product launches in the North America
stationary cycle market; usage pattern/penetration rate (in-depth trend
analysis) of products (segment-wise) and purchasing data; and comprehensive
coverage of product approvals, patent analysis, pipeline products and product
recalls.
• Market
Development: Comprehensive information about lucrative emerging markets, across
geographies, new distribution channels, new clientele base, and different pricing
policies.
• Market
Diversification: Exhaustive information about new products, untapped
geographies, recent developments, and investments decisions in the stationary
cycle market, along with a detailed description regarding the related and
unrelated diversification pertaining to this market.
• Competitive
Assessment: In-depth assessment of market shares, company share analysis of the
key players forecasted till 2019
• Product/Brand
Perception Analysis: Comprehensive study of customers’ perception and behavior
through our inbuilt social connect tool (digital marketing language) checking
the virality and tonality of blogs.
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