MTR: Point-of-Use
Water Treatment Systems Market by Device (Tabletop Pitcher, Faucet-Mounted,
Countertop, Under-the-sink), Technology, Application - Forecast to 2020
Summary
The point-of-use water treatment systems market is projected to
grow at a CAGR of 9.86 from 2015 and 2020. The growth in this market is
propelled by continuous growth in industrialization especially in developing
economies, increasing water contamination, and increasing awareness about the
importance of clean drinking water.
The market in the Asia-Pacific region is expected to register the highest growth by 2020 owing to the significant investments for the point-of-use technologies, as well as its growing economy. The growth of this region is supplemented by the rising demand for clean drinking water in developing economies such as India and China.
The growing demand for technologically advanced solutions that provide better water treatment and better de-contamination of water and safety features combined with health benefits is expected to drive the market for point-of-use water treatment systems globally. In addition to this, key factors such as robust economic development, growing awareness about the benefits of water treatment, scarcity of clean water, and rapid urbanization are projected to drive the growth in the point-of-use water treatment systems market in the coming years.
This report covers the point-of-use water treatment systems market in major regions such as North America, Europe, Asia-Pacific, and RoW. The point-of-use water treatment systems market is segmented on the basis of type, technology, application, and region.
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The market in the Asia-Pacific region is expected to register the highest growth by 2020 owing to the significant investments for the point-of-use technologies, as well as its growing economy. The growth of this region is supplemented by the rising demand for clean drinking water in developing economies such as India and China.
The growing demand for technologically advanced solutions that provide better water treatment and better de-contamination of water and safety features combined with health benefits is expected to drive the market for point-of-use water treatment systems globally. In addition to this, key factors such as robust economic development, growing awareness about the benefits of water treatment, scarcity of clean water, and rapid urbanization are projected to drive the growth in the point-of-use water treatment systems market in the coming years.
This report covers the point-of-use water treatment systems market in major regions such as North America, Europe, Asia-Pacific, and RoW. The point-of-use water treatment systems market is segmented on the basis of type, technology, application, and region.
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The reverse osmosis technology is projected to be the fastest
growing technology, in the next five years. The residential segment is
projected to dominate the point-of-use water treatment systems market
application from 2015 to 2020. By device, faucet-mounted filter is projected to
have the largest market share during the forecast period.
This report analyzes various marketing trends and establishes the most effective growth strategy in the market. It identifies market dynamics such as drivers, restraints, opportunities, and challenges. Major point-of-use water treatment systems companies such as 3M Company (U.S.), Honeywell International Inc. (U.S.), Koninklijke Philips NV (The Netherlands), Pentair plc (U.K.), Panasonic Corporation. (Japan), Unilever PLC (U.K.), and LG Electronics Inc. (South Korea) have also been profiled.
This report analyzes various marketing trends and establishes the most effective growth strategy in the market. It identifies market dynamics such as drivers, restraints, opportunities, and challenges. Major point-of-use water treatment systems companies such as 3M Company (U.S.), Honeywell International Inc. (U.S.), Koninklijke Philips NV (The Netherlands), Pentair plc (U.K.), Panasonic Corporation. (Japan), Unilever PLC (U.K.), and LG Electronics Inc. (South Korea) have also been profiled.
Table of contents
1 INTRODUCTION 18
1.1 OBJECTIVES 18
1.2 MARKET DEFINITION 18
1.3 MARKET SCOPE 19
1.3.1 MARKETS COVERED 19
1.3.2 YEARS CONSIDERED IN THE REPORT 20
1.4 CURRENCY & PRICING 20
1.5 UNIT CONSIDERED FOR THE POINT-OF-USE WATER TREATMENT SYSTEMS MARKET 20
1.6 LIMITATION 20
1.7 STAKEHOLDERS 20
2 RESEARCH METHODOLOGY 21
2.1 RESEARCH DATA 21
2.1.1 SECONDARY DATA 22
2.1.1.1 Key data from secondary sources 22
2.1.2 PRIMARY DATA 22
2.1.2.1 Key data from primary sources 23
2.1.2.2 Breakdown of primaries: by company type, designation, and region 24
2.2 FACTOR ANALYSIS 24
2.2.1 INTRODUCTION 24
2.2.2 DEMAND-SIDE ANALYSIS 25
2.2.2.1 Increasing urbanized population 25
2.2.3 SUPPLY-SIDE ANALYSIS 26
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1.1 OBJECTIVES 18
1.2 MARKET DEFINITION 18
1.3 MARKET SCOPE 19
1.3.1 MARKETS COVERED 19
1.3.2 YEARS CONSIDERED IN THE REPORT 20
1.4 CURRENCY & PRICING 20
1.5 UNIT CONSIDERED FOR THE POINT-OF-USE WATER TREATMENT SYSTEMS MARKET 20
1.6 LIMITATION 20
1.7 STAKEHOLDERS 20
2 RESEARCH METHODOLOGY 21
2.1 RESEARCH DATA 21
2.1.1 SECONDARY DATA 22
2.1.1.1 Key data from secondary sources 22
2.1.2 PRIMARY DATA 22
2.1.2.1 Key data from primary sources 23
2.1.2.2 Breakdown of primaries: by company type, designation, and region 24
2.2 FACTOR ANALYSIS 24
2.2.1 INTRODUCTION 24
2.2.2 DEMAND-SIDE ANALYSIS 25
2.2.2.1 Increasing urbanized population 25
2.2.3 SUPPLY-SIDE ANALYSIS 26
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2.2.3.1 Regulations, testing & standards 26
2.2.3.2 Research & development 26
2.3 MARKET SIZE ESTIMATION 27
2.4 MARKET BREAKDOWN & DATA TRIANGULATION 30
2.5 MARKET SHARE ESTIMATION 31
2.6 RESEARCH ASSUMPTIONS & LIMITATIONS 31
2.6.1 ASSUMPTIONS 31
2.6.2 LIMITATIONS 32
3 EXECUTIVE SUMMARY 33
3.1 INCREASING WATER CONTAMINATION DRIVING THE POINT-OF-USE WATER TREATMENT SYSTEMS MARKET 33
3.2 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET DRIVING FACTORS 34
3.3 REVERSE OSMOSIS TECHNOLOGY IS PROJECTED TO ACCOUNT FOR THE LARGEST SHARE BY 2020 34
3.4 ASIA-PACIFIC IS PROJECTED TO DOMINATE THE GLOBAL POINT-OF-USE WATER TREATMENT SYSTEMS MARKET BY 2020 35
3.5 REGIONAL SNAPSHOT: APAC COUNTRIES ARE GROWING AT HIGHER CAGR 36
3.6 LEADING MARKET PLAYERS ADOPTED NEW PRODUCT DEVELOPMENT AS THE KEY STRATEGY FROM 2011 TO 2015 37
4 PREMIUM INSIGHTS 38
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE POINT-OF-USE WATER TREATMENT SYSTEMS MARKET 38
4.2 FAUCET-MOUNTED FILTERS SEGMENT IS PROJECTED TO OCCUPY THE LARGEST SHARE AMONG ALL DEVICES OF POINT-OF-USE WATER TREATMENT SYSTEMS IN 2020 39
4.3 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET IN THE ASIA-PACIFIC REGION 40
4.4 INDIA IS PROJECTED TO HAVE THE HIGHEST CAGR BETWEEN 2015 AND 2020 41
4.5 ASIA-PACIFIC OCCUPIED THE LARGEST MARKET SHARE AMONG ALL REGIONS IN 2014 42
4.6 EMERGING MARKETS ARE ESTIMATED TO GROW AT A FASTER RATE THAN DEVELOPED MARKETS FROM 2015 TO 2020 43
4.7 POINT-OF-USE WATER TREATMENT SYSTEMS, BY APPLICATION, 2014 44
4.8 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET LIFE CYCLE ANALYSIS,
BY REGION 45
5 MARKET OVERVIEW 46
2.2.3.2 Research & development 26
2.3 MARKET SIZE ESTIMATION 27
2.4 MARKET BREAKDOWN & DATA TRIANGULATION 30
2.5 MARKET SHARE ESTIMATION 31
2.6 RESEARCH ASSUMPTIONS & LIMITATIONS 31
2.6.1 ASSUMPTIONS 31
2.6.2 LIMITATIONS 32
3 EXECUTIVE SUMMARY 33
3.1 INCREASING WATER CONTAMINATION DRIVING THE POINT-OF-USE WATER TREATMENT SYSTEMS MARKET 33
3.2 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET DRIVING FACTORS 34
3.3 REVERSE OSMOSIS TECHNOLOGY IS PROJECTED TO ACCOUNT FOR THE LARGEST SHARE BY 2020 34
3.4 ASIA-PACIFIC IS PROJECTED TO DOMINATE THE GLOBAL POINT-OF-USE WATER TREATMENT SYSTEMS MARKET BY 2020 35
3.5 REGIONAL SNAPSHOT: APAC COUNTRIES ARE GROWING AT HIGHER CAGR 36
3.6 LEADING MARKET PLAYERS ADOPTED NEW PRODUCT DEVELOPMENT AS THE KEY STRATEGY FROM 2011 TO 2015 37
4 PREMIUM INSIGHTS 38
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE POINT-OF-USE WATER TREATMENT SYSTEMS MARKET 38
4.2 FAUCET-MOUNTED FILTERS SEGMENT IS PROJECTED TO OCCUPY THE LARGEST SHARE AMONG ALL DEVICES OF POINT-OF-USE WATER TREATMENT SYSTEMS IN 2020 39
4.3 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET IN THE ASIA-PACIFIC REGION 40
4.4 INDIA IS PROJECTED TO HAVE THE HIGHEST CAGR BETWEEN 2015 AND 2020 41
4.5 ASIA-PACIFIC OCCUPIED THE LARGEST MARKET SHARE AMONG ALL REGIONS IN 2014 42
4.6 EMERGING MARKETS ARE ESTIMATED TO GROW AT A FASTER RATE THAN DEVELOPED MARKETS FROM 2015 TO 2020 43
4.7 POINT-OF-USE WATER TREATMENT SYSTEMS, BY APPLICATION, 2014 44
4.8 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET LIFE CYCLE ANALYSIS,
BY REGION 45
5 MARKET OVERVIEW 46
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5.1 INTRODUCTION 47
5.2 EVOLUTION 47
5.3 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SEGMENTATION 48
5.3.1 BY TECHNOLOGY 49
5.3.2 BY DEVICE TYPE 50
5.4 MARKET DYNAMICS 51
5.4.1 DRIVERS 52
5.4.1.1 Increasing water contamination 52
5.4.1.2 Greater awareness about the benefits of water treatment 52
5.4.1.3 Technological innovations 52
5.4.1.4 Increasing residential and non-residential construction activities 53
5.4.2 RESTRAINTS 53
5.4.2.1 High installation, equipment and operation cost 53
5.4.3 OPPORTUNITIES 53
5.4.3.1 Scarcity of clean water in developing and under-developed countries 53
5.4.3.2 Few replacement choices 54
5.4.4 CHALLENGES 54
5.4.4.1 Aging infrastructure 54
5.4.4.2 Competition with the bottled water industry 54
6 INDUSTRY TRENDS 55
6.1 INTRODUCTION 55
6.2 VALUE CHAIN 55
6.3 PORTER’S FIVE FORCES ANALYSIS 56
6.3.1 THREAT OF NEW ENTRANTS 57
6.3.2 THREATS OF SUBSTITUTES 57
6.3.3 BARGAINING POWER OF SUPPLIERS 57
6.3.4 BARGAINING POWER OF BUYERS 58
6.3.5 INTENSITY OF COMPETITIVE RIVALRY 58
7 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET, BY TECHNOLOGY 59
7.1 INTRODUCTION 60
7.2 REVERSE OSMOSIS SYSTEMS 63
7.3 DISTILLATION SYSTEMS 65
7.4 DISINFECTION METHODS 67
7.4.1 CHLORINATION 70
5.2 EVOLUTION 47
5.3 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SEGMENTATION 48
5.3.1 BY TECHNOLOGY 49
5.3.2 BY DEVICE TYPE 50
5.4 MARKET DYNAMICS 51
5.4.1 DRIVERS 52
5.4.1.1 Increasing water contamination 52
5.4.1.2 Greater awareness about the benefits of water treatment 52
5.4.1.3 Technological innovations 52
5.4.1.4 Increasing residential and non-residential construction activities 53
5.4.2 RESTRAINTS 53
5.4.2.1 High installation, equipment and operation cost 53
5.4.3 OPPORTUNITIES 53
5.4.3.1 Scarcity of clean water in developing and under-developed countries 53
5.4.3.2 Few replacement choices 54
5.4.4 CHALLENGES 54
5.4.4.1 Aging infrastructure 54
5.4.4.2 Competition with the bottled water industry 54
6 INDUSTRY TRENDS 55
6.1 INTRODUCTION 55
6.2 VALUE CHAIN 55
6.3 PORTER’S FIVE FORCES ANALYSIS 56
6.3.1 THREAT OF NEW ENTRANTS 57
6.3.2 THREATS OF SUBSTITUTES 57
6.3.3 BARGAINING POWER OF SUPPLIERS 57
6.3.4 BARGAINING POWER OF BUYERS 58
6.3.5 INTENSITY OF COMPETITIVE RIVALRY 58
7 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET, BY TECHNOLOGY 59
7.1 INTRODUCTION 60
7.2 REVERSE OSMOSIS SYSTEMS 63
7.3 DISTILLATION SYSTEMS 65
7.4 DISINFECTION METHODS 67
7.4.1 CHLORINATION 70
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7.4.2 UV RADIATION 70
7.4.3 OZONATION 70
7.5 FILTRATION METHOD 71
7.5.1 ACTIVATED CARBON FILTERS 73
7.5.2 MECHANICAL FILTER 73
7.5.3 BIOSAND FILTER 73
7.6 OTHERS 74
8 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET, BY DEVICE 76
8.1 INTRODUCTION 77
8.2 TABLETOP PITCHER 79
8.3 FAUCET-MOUNTED FILTER 79
8.4 COUNTERTOP UNITS 80
8.5 UNDER-THE-SINK FILTER 80
8.6 OTHERS 80
9 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET, BY APPLICATION 81
9.1 INTRODUCTION 82
9.2 RESIDENTIAL 84
9.3 NON-RESIDENTIAL 85
10 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET, BY REGION 88
10.1 INTRODUCTION 89
10.2 WATER REGULATION AND STANDARDS IN EUROPE IS CARRIED BY EUROPEAN UNION COMMISSION (EU) 90
10.3 ASIA-PACIFIC 93
10.3.1 CHINA 98
10.3.1.1 China Quality Certification (CQC) is the certified body for implementing standards in the Chinese market 99
10.3.2 INDIA 102
10.3.3 AUSTRALIA 105
10.3.3.1 Australian Certification Services Pty Ltd looks after AS/NZS standards in the Australian market 105
10.3.4 JAPAN 109
10.3.4.1 Japan Water Works Association (JWWA) is the regulatory body responsible for testing water purifiers in Japan 109
7.4.3 OZONATION 70
7.5 FILTRATION METHOD 71
7.5.1 ACTIVATED CARBON FILTERS 73
7.5.2 MECHANICAL FILTER 73
7.5.3 BIOSAND FILTER 73
7.6 OTHERS 74
8 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET, BY DEVICE 76
8.1 INTRODUCTION 77
8.2 TABLETOP PITCHER 79
8.3 FAUCET-MOUNTED FILTER 79
8.4 COUNTERTOP UNITS 80
8.5 UNDER-THE-SINK FILTER 80
8.6 OTHERS 80
9 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET, BY APPLICATION 81
9.1 INTRODUCTION 82
9.2 RESIDENTIAL 84
9.3 NON-RESIDENTIAL 85
10 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET, BY REGION 88
10.1 INTRODUCTION 89
10.2 WATER REGULATION AND STANDARDS IN EUROPE IS CARRIED BY EUROPEAN UNION COMMISSION (EU) 90
10.3 ASIA-PACIFIC 93
10.3.1 CHINA 98
10.3.1.1 China Quality Certification (CQC) is the certified body for implementing standards in the Chinese market 99
10.3.2 INDIA 102
10.3.3 AUSTRALIA 105
10.3.3.1 Australian Certification Services Pty Ltd looks after AS/NZS standards in the Australian market 105
10.3.4 JAPAN 109
10.3.4.1 Japan Water Works Association (JWWA) is the regulatory body responsible for testing water purifiers in Japan 109
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10.3.5 KOREA 112
10.3.5.1 Korea Environment & Water Works Institute (KEWWI) is the regulatory body responsible for testing water purifiers in Korea 112
10.3.6 REST OF APAC 115
10.4 NORTH AMERICA 118
10.4.1 U.S. 123
10.4.1.1 Intertek Testing Services and Underwriters Laboratories (UL) are the certified systems testing laboratories in the U.S. 124
10.4.2 CANADA 127
10.4.2.1 NSF International regulates the Canadian point-of-use water treatment systems market 128
10.4.3 MEXICO 131
10.4.3.1 Intertek plc and Underwriters Laboratories (UL) are the certified laboratories for testing of water equipments in Mexico 131
10.5 EUROPE 134
10.5.1 GERMANY 139
10.5.1.1 Wasserfaches Cert- DVGW CERT GmbH is the certified regulatory body in Germany 140
10.5.2 FRANCE 143
10.5.2.1 CRECEP, INSTITUT PASTEUR, IRH Environment & CARSO-LSEHL are the certified laboratories to issue ACS certification in France 143
10.5.3 ITALY 146
10.5.3.1 CERMET SOC. Cons. A R.L. (Certification and Quality Service) and DVN Italia (Det Norske Veritas Italia)are the water treatment equipment testing bodies in Italy 147
10.5.4 U.K. 150
10.5.4.1 Water Regulations Advisory Scheme (WRAS) is the approved certified body for water treatment equipment in the U.K. 150
10.5.5 SPAIN 153
10.5.5.1 Ministry of Health and Food is the approved certified body for implementing standards in Spain 153
10.5.6 REST OF EUROPE 157
10.6 ROW 160
10.6.1 BRAZIL 164
10.6.1.1 Associação NCC Certificações do Brasil (NCC) regulates the water quality/devices
10.3.5.1 Korea Environment & Water Works Institute (KEWWI) is the regulatory body responsible for testing water purifiers in Korea 112
10.3.6 REST OF APAC 115
10.4 NORTH AMERICA 118
10.4.1 U.S. 123
10.4.1.1 Intertek Testing Services and Underwriters Laboratories (UL) are the certified systems testing laboratories in the U.S. 124
10.4.2 CANADA 127
10.4.2.1 NSF International regulates the Canadian point-of-use water treatment systems market 128
10.4.3 MEXICO 131
10.4.3.1 Intertek plc and Underwriters Laboratories (UL) are the certified laboratories for testing of water equipments in Mexico 131
10.5 EUROPE 134
10.5.1 GERMANY 139
10.5.1.1 Wasserfaches Cert- DVGW CERT GmbH is the certified regulatory body in Germany 140
10.5.2 FRANCE 143
10.5.2.1 CRECEP, INSTITUT PASTEUR, IRH Environment & CARSO-LSEHL are the certified laboratories to issue ACS certification in France 143
10.5.3 ITALY 146
10.5.3.1 CERMET SOC. Cons. A R.L. (Certification and Quality Service) and DVN Italia (Det Norske Veritas Italia)are the water treatment equipment testing bodies in Italy 147
10.5.4 U.K. 150
10.5.4.1 Water Regulations Advisory Scheme (WRAS) is the approved certified body for water treatment equipment in the U.K. 150
10.5.5 SPAIN 153
10.5.5.1 Ministry of Health and Food is the approved certified body for implementing standards in Spain 153
10.5.6 REST OF EUROPE 157
10.6 ROW 160
10.6.1 BRAZIL 164
10.6.1.1 Associação NCC Certificações do Brasil (NCC) regulates the water quality/devices
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standards in Brazil 165
10.6.2 SOUTH AFRICA 168
10.6.2.1 In South Africa, reference is made to NSF/ANSI Standards 42, 53, & 55 for design and construction of water treatment equipment 168
10.6.3 SAUDI ARABIA 171
10.6.3.1 Intertek plc regulates the point-of-use water treatment systems in Saudi Arabia 172
10.6.4 OTHER ROW COUNTRIES 175
11 COMPETITIVE LANDSCAPE 179
11.1 OVERVIEW 179
11.2 COMPETITIVE SITUATIONS & TRENDS 181
11.3 KEY GROWTH STRATEGIES, 2011–2015 182
11.3.1 NEW PRODUCT LAUNCHES 182
11.3.2 MERGERS AND ACQUISITIONS 183
11.3.3 AGREEMENTS, COLLABORATIONS, & JOINT VENTURES 183
11.3.4 EXPANSIONS 184
12 COMPANY PROFILES 185
12.1 INTRODUCTION 185
12.2 3M COMPANY 186
12.3 HONEYWELL INTERNATIONAL INC. 189
12.4 KONINKLIJKE PHILIPS N.V. 192
12.5 PENTAIR PLC 194
12.6 PANASONIC CORPORATION 198
12.7 UNILEVER PLC 201
12.8 LG ELECTRONICS 203
12.9 COWAY CO. LTD. 205
12.10 BEST WATER TECHNOLOGY (BWT) AG 207
12.11 ALTICOR INC. 209
13 APPENDIX 210
13.1 INSIGHTS OF INDUSTRY EXPERTS 210
13.2 DISCUSSION GUIDE 211
13.3 COMPANY DEVELOPMENTS 214
13.3.1 MERGERS & ACQUISITIONS 214
13.3.2 NEW PRODUCT LAUNCHES 214
10.6.2 SOUTH AFRICA 168
10.6.2.1 In South Africa, reference is made to NSF/ANSI Standards 42, 53, & 55 for design and construction of water treatment equipment 168
10.6.3 SAUDI ARABIA 171
10.6.3.1 Intertek plc regulates the point-of-use water treatment systems in Saudi Arabia 172
10.6.4 OTHER ROW COUNTRIES 175
11 COMPETITIVE LANDSCAPE 179
11.1 OVERVIEW 179
11.2 COMPETITIVE SITUATIONS & TRENDS 181
11.3 KEY GROWTH STRATEGIES, 2011–2015 182
11.3.1 NEW PRODUCT LAUNCHES 182
11.3.2 MERGERS AND ACQUISITIONS 183
11.3.3 AGREEMENTS, COLLABORATIONS, & JOINT VENTURES 183
11.3.4 EXPANSIONS 184
12 COMPANY PROFILES 185
12.1 INTRODUCTION 185
12.2 3M COMPANY 186
12.3 HONEYWELL INTERNATIONAL INC. 189
12.4 KONINKLIJKE PHILIPS N.V. 192
12.5 PENTAIR PLC 194
12.6 PANASONIC CORPORATION 198
12.7 UNILEVER PLC 201
12.8 LG ELECTRONICS 203
12.9 COWAY CO. LTD. 205
12.10 BEST WATER TECHNOLOGY (BWT) AG 207
12.11 ALTICOR INC. 209
13 APPENDIX 210
13.1 INSIGHTS OF INDUSTRY EXPERTS 210
13.2 DISCUSSION GUIDE 211
13.3 COMPANY DEVELOPMENTS 214
13.3.1 MERGERS & ACQUISITIONS 214
13.3.2 NEW PRODUCT LAUNCHES 214
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13.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 215
13.5 AVAILABLE CUSTOMIZATIONS 216
13.6 RELATED REPORT 216
13.5 AVAILABLE CUSTOMIZATIONS 216
13.6 RELATED REPORT 216
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